In this guide

The Tiga GTM Playbook is a practical, tactical resource built for modern sales teams. Inside, you?ll find 16 proven plays organized into 5 categories: warm prospecting, social selling, signal-based outreach, event-driven campaigns, and account-based strategies.
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These aren?t theoretical frameworks. They?re battle-tested plays from top-performing teams, designed to help you:

• Break through crowded inboxes
• Spot the right buyer signals faster
• Run creative, high-impact campaigns
• Scale personalization with AI

Every play is designed to be run in the real world, not just as a thought exercise. Whether you?re building pipeline from scratch, re-energizing stalled opportunities, or trying to stand out in a noisy market, these plays give you a clear, step-by-step starting point. 

Several plays can be done (likely) with your existing tech-stack, so you don?t have to buy more tools to get started.