Modern Prospecting Episode 6: Beyond Intent Data Using Layered Signals for Sales

Modern Prospecting

#6: Beyond Intent Data Using Layered Signals for Sales

Welcome back to Modern Prospecting. In today?s episode, Andre Yee converses with Nadia Davis, Vice President of Marketing at CaliberMind and a prominent Account-Based Marketing (ABM) specialist. Drawing from their extensive professional history, Andre and Nadia explore the current landscape of ABM, explain why effective execution is essential even with advanced technology, and address the challenges of modern prospecting in a competitive market. Nadia shares her approach to creating impactful campaigns, influenced by her love for reading and her ability to incorporate elements from pop culture and personal experiences into initiatives like her ?Hitchhiker?s Guide to Marketing Analytics.? They discuss the changes in the prospecting field over the past decade, the significance of data-driven storytelling for marketing success, and strategies for navigating the complexities of intent data and AI to drive pipeline growth. This episode is ideal for go-to-market leaders seeking innovative strategies and professionals interested in balancing ambition with work-life integration. Nadia?s insights provide practical advice and effective strategies to thrive in the evolving world of B2B marketing and sales. Chapters: 00:00 – Introduction 00:10 – Creative Storytelling in Marketing 03:21 – Dynamic Spectrum of Marketing Roles 08:06 – ABM Tools Need Effective Execution 10:55 – ABM Challenges: Costs and AI Solutions 12:55 – Unified View of Buyer Journey 17:41 – Crafting Niche Marketing Channels 21:14 – Integrated Marketing Data Insights 23:43 – ‘Black Box’ Data Challenges Explained 26:14 – Targeted Prospecting Through Buying Signals 29:47 – AI-Powered Insights for Sales Teams 33:41 – AI in Human Interaction Dynamics 38:31 – AI: Boosting Productivity Over Conversions 42:16 – Music Conservatory’s Lasting Impact 43:07 – Embracing High-Speed Productivity 44:26 – Outro
Episode Guest
?Anchor your story in data to empower your business and accelerate your growth. Embrace it, and unlock exponential possibilities.?
– Nadia Davis

Connect with Nadia Davis

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